Hey, I recently participated in creating a podcast with Chris Walker of www.evangelismcoach.org on the subject of using press releases to bolster your church's image and visibility in the community. You hear the podcast by clicking here.
I hope you'll find it useful. I had fun doing it.
(P.S. Chris emailed me to say that someone actually picked it up from his twitter feed and posted it here. As much as I use the Web for info, I'm always surprised when someone else does.)