At Christmas we have a number of special events where we have large numbers of visitors who will probably escape our existing visitor data collection efforts. So we are implementing a SMS (text message) collection system in time for Christmas.
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A visitor texts "FPCE" to the designated short code and the exchange looks like this (a screen capture from my phone):
Sending the text produces an auto-response that welcomes the person and includes a link to a form on our Web site asking the person to enter their name, email, street address, etc.
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Using a commercial vendor ensures that we will comply with FTC/FCC requirements for controlling SMS spam.
Using SMS rather than relying solely on paper-based data collection will also allow us to collect data more easily at events that don't take place in our sanctuary.
A one-year subscription to TXT180 cost us $105 for up to 500 outbound text messages per month and includes one keyword. We also paid $27/year for the second keyword.
We don't know how effective this will be, but for $132 it seemed like a good bet.
This fits with our continuing strategy of being "smartphone/tablet-friendly" in church. We're putting up sermon notes as a YouVersion (Bible app) live event. We provide Wi-Fi access in our worship spaces. Devices are increasingly such an integrated part of our lives, we need to help people integrate them into their worship life.